With technology growing extremely fast and social media becoming the main channel for marketing, small business, and many users have turned their hobbies into a passive income stream thanks to most of us spending a significant amount of time daily viewing what others have to say and trying to catch up with friends, family, or even the latest trends. While you are browsing these platforms, did it ever occur to you that you could make money utilizing them for your needs as well? Here I am going to cover a few easy steps to make money on social media.
Social media Marketing has been constantly growing in the past 2 years. Here are some tips on how to become a social media influencer as well as a social media icon.
Why Should You Become an Influencer?
Becoming an influencer is the best way to utilize social media platforms to bring in a bit of extra cash. So let’s discuss this a little. What is an influencer, and what can be one do for you?
So what is a social media influencer? A social media influencer someone who has built a following by giving valuable information that is trustworthy. They, in turn, use this following to promote products for companies or brands that fit within their niche and knowledge base.
This means that each of these influencers has a passion for something and has used their knowledge of this to promote products that relate to this passion. For example, if you love coffee, you could read about the different types of coffee and start a blog related to all things coffee. By showing your viewers your knowledge and giving them beneficial insight into the coffee world, you will begin to build a following that is interested in the topic of coffee.
Now, on to the important part, what can be an influencer do for you? Let’s use our coffee example to show the benefits of becoming an influencer for you. So you have built your following to a few thousand viewers. They look for your updates daily or weekly as to what the latest coffee trends are and where they can get the best cup in their area.
Now it is time to let your platform bring you some cash. By advertising for companies that relate to your specific niche, like coffee in our example, you can actually make a profit from promoting your passion. The more followers you have, the more you can make through social media marketing.
What is Social Media Marketing?
Social media marketing is exactly what it sounds like; the promotion of a product on social media sites, including Facebook, Twitter, and Instagram through your posts. You can either pay to advertise and reach a larger audience, or you can use the influence you have already created for yourself to market by posting for your audience to see.
You do not have to pay to promote your posts to get more viewers, however. You simply need to know the proper techniques to increase the number of people you reach. One way of doing this is through hashtags.
Using multiple hashtags will put your posts in front of more people, but be careful not to overdo it. You want to be using between three and seven hashtags per post, and they should be relative to what you are posting. Some people use Instagram captions to help build followers.
What is the Quickest Way to Increase Instagram Followers?
So, know that you know you can make money off of your social media accounts you are probably wondering how to increase your followers. The number one social media platform right now for becoming an influencer is Instagram. So here we’ll discuss how to improve your Instagram following.
First and foremost, you want to use all of your social media accounts to promote your Instagram. That means if you have a Twitter account, you want to put your Instagram in your bio and make sure that you hashtag your Instagram. This works with all of your social media platforms.
When you have all of your platforms pointed to the one you want to increase, you will need to make sure that you give your followers a reason to continue following. Provide them with valuable information that pertains to what you know. Back to our coffee example, maybe you could tell them about a different type of coffee in each one of your posts.
Another great way to increase your followers is by holding a contest. Using our example, you could hold a contest to give away Starbucks gift certificates or something along those lines. In the guidelines for the contest, you would want to direct viewers to follow your Instagram as part of the entry. This will lead to more followers, thereby increasing your followers as well as your engagement. Don’t forget to use Instagram searches to find other topics that your audience is interested in.
Tips to Increase Engagement
Increasing your follower count is a great start to getting your influencer persona off and running. Just having followers will not necessarily get you where you want to be though. To become a sponsored influencer, you will need to have viewer engagements as well.
Viewer engagement means that your viewers are not only reading your posts, but they are also interacting with them. Whether this interaction comes in the form of likes, comments, or following embedded links, is not as important as getting them to interact.
The contest idea above is a great way to get your audience involved and interacting in your posts. Another way to achieve increased engagement is through prompts that call for interaction. This could be a survey that allows your viewers to vote on their favorite type of coffee. Alternatively, maybe you are looking for a new place to try coffee, and you ask your readers for advice.
These prompts give your viewers a reason to interact instead of just giving them something to read. By letting their opinion influence your actions, you are giving them a value and a reason to continue watching. You want to make sure that when using these techniques to increase engagement, that you follow through. If you have asked for suggestions, you want to like each idea and reply if possible. Then you want to try some of their ideas and post pictures or comments about your opinion of the place they recommended.
By showing that their suggestion was followed you give them a reason to come back to your page to see what new ideas or information you can provide them with. The key is giving them something they can use or gain from.
Use facebook messenger or other social media apps to stay connected with followers when you are on the go.
Now that you know how to make money from your social media accounts, it is time to set out on your path to becoming the next great influencer and build your Social Media Marketing Plan. Remember to keep to what you know, be honest, and authoritatively show knowledge, give your viewers something of value, and make sure that you validate every one of them. You can be a LinkedIn influencer or social media manager before you know it! Finally, make sure that you are enjoying what you are doing because this will flow over into your viewers and make them want to return to see what you are up to.