10 Steps To Build A Strong Social Media Brand

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When you really think about it, marketing has come a long way in just a few decades. Marketing tactics are more sophisticated (and more effective) than ever before, and social media marketing has ensured that every business on the planet has a voice.

There’s just one problem. In a world where every business on the planet has a megaphone, how can you make sure that your voice is heard?

Having a strong brand seems to be the only way to consistently get ahead of the competition, but it’s not easy. That’s why I’m going to break down what strong branding looks like and how you can build your brand.

Simply put, your brand is the personality of your business. If you want to cut through the noise and dominate your industry, having a great personality is a good place to start.

1. Establish a clear target demographic.

One of the biggest mistakes that businesses make is trying to appeal to everyone. While it would be great if everyone on the planet bought your product, it’s important to understand that your approach to marketing should always be targeted.

Clearly establish what your ideal customer looks like. How old are they? How much money do they make? What websites do they check regularly?

2. Audit everything about your brand.

Take the time to analyze your website and social media profiles. What kind of brand have you already created?

Start with the content you’ve created. Is your tone casual and conversational or professional and informative? From there, make sure to look at everything from the copy on your website to the social media posts you’ve made over the years.

3. Choose the right platforms.

Don’t post on Pinterest if your audience is made up of 50-something professionals. And don’t post on LinkedIn if you’re looking to market to Gen Zers.

Understand the language your customers use to communicate with their favorite brands. If you’re really at a loss, do some competitor analysis to see where they’ve gotten the best results.

4. Analyze your competition.

Simply put, if you’re not keeping an eye on your competitors, there’s a good chance you’ll miss out on a great tactic or strategy.

The easiest way to outsmart your competition is to beat them at their own game, so do your homework, and see what they’re posting, how they’re posting it and who they’re sharing it with.

5. Use a multimedia approach.

Without a doubt, I find that this is the biggest issue businesses run into when it comes to branding.

There’s nothing wrong with having a specialty. If you write great blog posts, that’s fantastic. However, it’s important to understand that elevating the experience with some visuals can make the experience that much more compelling for readers.

6. Showcase the right aspects of your business.

Show customers what happens behind the scenes. Show them the love and care that goes into crafting their favorite product or experience. When customers see how hard you work to make them happy, it can inspire quite a bit of confidence in your brand.

7. Take the time to curate content.

It’s not all about creating. Use your wealth of experience and knowledge to identify content circulating the industry that might be useful to your audience.

Creating top-notch content is great, (and an absolute must if you want to dominate your industry), but being known as a fantastic content curator can help legitimize your status that much more.

8. Be consistent.

Post regularly. Don’t stray from your usual tone unless it’s part of a new marketing effort.

Before you can have a compelling brand, you need to establish a consistent brand message. Consistency leads to authenticity, and authenticity is the key to compelling content.

9. Leverage influencers in your industry.

The right influencer can showcase your business to an audience that’s knowledgeable about your industry and interested to see if you’re worth their time.

Keep in mind that choosing the right influencers is important. It’s not just a matter of sponsoring as many influencers as possible. Pick the right tool for the job. Consider how often they’re doing sponsored posts, what their tone is and how likely their audience is to actually care about your business.

10. Engage with your audience regularly.

One-to-one interactions are the building blocks of brand loyalty. When you show customers that you’re willing to go above and beyond for their satisfaction, they notice. Why? Because many businesses don’t do that.

Many businesses are playing a numbers game and are willing to accept a few loses as long as their sales volume is high enough. However, in today’s digital media marketing climate, you can’t afford to treat customer service like an afterthought.

Respond to comments on your social media posts (positive and negative). Listen to what customers are telling you (it’s basically free market research). Above all else, strive to show customers that you’re serious about solving their problems.

[“source=forbes”]